The Wholesale Group has launched CORE, a new own-brand range developed to deliver dependable, everyday solutions for retail and foodservice customers. The first products to be introduced under the CORE brand are CORE Juices, a simple, three-strong range created to meet the practical needs of foodservice operators across pubs, restaurants, cafés and hospitality venues.
Available exclusively through The Wholesale Group’s independent wholesale members, CORE Juices are available in three essential flavours – Orange, Apple and Cranberry – designed to deliver consistent quality, ease of storage and versatility across bar, kitchen and front-of-house applications.
Made using juice from concentrate and packed in recyclable 1-litre slimline Tetra cartons, CORE Juices are ambient with an 8–9 month shelf life, recommended to be refrigerated once opened, allowing operators to manage stock efficiently while maintaining flexibility of use.
The slim format supports efficient storage and handling, while the range is suitable for service chilled, over ice, as a mixer or as a kitchen ingredient – supporting both beverage-led and culinary applications across foodservice environments.
CORE Orange and CORE Apple are produced using 100% juice from concentrate with no additives, delivering clean, familiar flavours that perform reliably from breakfast service through to evening trade. CORE Cranberry offers a sharp, sweet-tart profile designed specifically for mixing, providing colour, balance and consistency in cocktails and mocktails without overpowering other ingredients.
Richard Ellison, Own Brand Manager at The Wholesale Group, commented: “CORE Juices has been developed with simplicity and dependability in mind. Foodservice operators want products that work hard across multiple applications, store easily and deliver consistent results every time. CORE does exactly that, with three essential flavours that cover the vast majority of everyday juice requirements, all available exclusively through our independent wholesale members.”
The launch of CORE Juices builds on The Wholesale Group’s wider strategy of supporting independent wholesalers and their foodservice customers with practical, commercially focused own-brand solutions. CORE is designed to work seamlessly across retail and hospitality, reinforcing the Group’s dual-sector strength while giving operators confidence in quality, availability and performance.
The range is available exclusively via The Wholesale Group’s network of independent wholesale members nationwide.